The need for life insurance is ever present and the need for long-term care is a growing concern among consumers. They realize that one of the biggest threats to their life savings is a prolonged stay in a nursing home, assisted living facility or other form of long-term care. 70% of people over the age of 65 will need long term care. The national average cost of a nursing home is over $70,000 a year. A recent survey of consumers ages 40-70 shows that a majority of Americans know the long-term care risks but are unaware of the different funding option and many think they have prepared sufficiently by self-insuring.
The traditional long-term care market has seen many adverse changes in recent years including dramatic rate increases from the top carriers and very recognizable carriers exiting the long-term care business completely. New products have emerged combining life and long-term care insurance called linked benefit products and have seen tremendous growth in the past few years. These products grew 56% in 2011, representing a third consecutive year of double digit growth according to LIMRA and total new premium in combination products reached $2.2 billion in 2011. 3D Advisors offers a wide range of combination products to help your customers become aware of the many different funding options available to ease their concerns about long-term care costs.
Visit our "Get Inspired" page and view some of the Real Life Stories for both life and long-term care to see how having this important coverage can be the difference between struggling to make ends meet or continuing a secure financial future for generations to come.
- Lincoln Financial
- One America (State Life)
- Minnesota Life (Securian)
Carrier Specific Resources
- MMA Interactive Guide
- Client Video
- Underwriting Self-Screen tool
- Underwriting Interview Worksheet (PHI Tool)
- More than Just a Nursing Home
- MMA Launch Site
One America - Brainsharks